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Union University

About Union

About Union

Privacy Policy for

Last updated on Dec. 6, 2019

This policy discloses the privacy practices for Union University (the university) and applies solely to the information collected by (the website). By using the website, you signify your consent to this Privacy Policy and the university's Acceptable Usage Policy as a guest of the university. If you do not agree to the terms of the Privacy Policy, please do not use the website.

The university makes reasonable efforts to comply with international, federal, state and local privacy laws such as HIPAA, FERPA, PCI, GDPR, CCPA, and GLB.

Information Collection

The university uses tools like Google Analytics to gain a better understanding of our general audience and their use of our site. These tools will automatically collect non-personally-identifiable information such as request origin, geolocation, browser and operating system, device type and user events.

The university additionally uses Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the 'about Hotjar' section of Hotjar’s support site.

This website uses browser cookies and pixel tracking technologies to identify repeat visits as well as to track and engage visitor interests. For instance, one cookie keeps track of when you close ('X' out) UU Emergency Alerts notifications on our website. Other customization options may be added in the future to keep track of additional features.

This website uses tools to place relevant ads on other sites across the Internet. These third-party services (like Google AdWords Remarketing and Facebook pixels) may use cookies, web beacons and other similar methods to collect information, provide analytics services and target ads.

Personal Data collected for the following purposes:

Contacting you (Personal Data: address, city, email address, first name, last name, phone number, state and ZIP/Postal code, entity-specific information)
  • Admission inquiry forms
  • Event registration forms
  • Surveys and internal forms
Displaying content from external platforms (Personal Data: Cookies and Usage Data)
  • Video/Photo sharing sites
  • Document publishing sites
  • Link sharing services
Interaction with external social networks and platforms (Personal Data: Cookies and Usage Data)
  • Search engine remarketing
  • Email service providers and affiliates
  • Payment processors
  • Online giving
Analytics (Personal Data: Cookies and Usage Data)
  • Google Analytics/Tag Manager/AdSense
  • Hotjar

Information Use

The university uses the non-personally-identifiable information collected to help us create an engaging and relevant website.

The university uses the personal information you provide (collected via forms or emails) to fulfill your requests.

Information Sharing

The university respects your privacy. Any and all information collected on this website will be kept strictly confidential by the university and will not be sold, reused, rented, disclosed or loaned. Your information will be held with the utmost care and will not be used for anything other than official university business.

The university may share personally-identifiable information with partners who are providing services on our behalf. However, our partners are not allowed to use personally-identifiable information except for the purpose of providing services on our behalf.

Information Security

Sensitive information is collected and transmitted over a secure (encrypted) connection. You can verify that your information is being transmitted securely by looking for a closed lock icon in web browser near the web address, or looking for "http" at the beginning of the web address.

Some pages in this website enable you to pay for products or services online with a credit card or other electronic payment mechanism. Unless otherwise noted, these transactions are encrypted. It is our practice that confidential financial information you provide will be used only for the purposes described in that transaction, unless an additional use is specifically stated on that site.

Control Over Your Information

The university recognizes that you have some legal rights to access, correct, delete, restrict or object to our use of your personal information. To further control your information, we suggest that you follow the guidelines below to meet your desired level of security.

Limit the Information You Share

You have several options to limit the information you share with the university (and other websites). Some of these actions may cause the site to act abnormally. You can:

  • Block cookies and site data in your browser's privacy options.
  • Browse in private or incognito mode.
  • Enable tracking protections in your browser.
  • Manage your ad preference settings for Google and Facebook.
  • Do not submit forms, send emails or make calls through the website.

Limit the Information You Receive

  • Emails from the university (excluding direct/individualized messages from any employee or student) should include an unsubscribe link that will allow you to manage your subscriptions. If you receive an email that doesn't allow you to unsubscribe, please forward a copy of the email to
  • Request removal from our recruiting/admissions customer relationship management (CRM) system by sending an email to You may also contact us to:
    • Review your personal information that the university has on record, if any;
    • Change/correct any of your personal information we have collected;
    • Request us to remove any of your personal information we have collected; or
    • Express any concern you have about our collection, use or maintenance of your personal information.

Policy Updates

The university may update this Privacy Policy at any time, and encourages you to remain informed by checking this page regularly for the latest changes.

If you believe that we are not abiding by this Privacy Policy, please contact us immediately by emailing

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